There is nothing better to improve the sales of your products than placing their advertisements on popular social networks. This is the opinion of both business owners themselves and experts who study the state of the market. Perhaps the most universal for many users around the globe, and therefore for potential buyers, is the Instagram network. No application or Internet resource impacts sales since it does not allow you to organically fit advertisements with ordinary posts with beautiful photos. It is also worth noting the advantage of this platform, which lies in the diversity of the public in terms of wealth, origin, age, etc. An essential aspect of advertising is the correct setting of search tools in the form of hashtags and product descriptions, with which this application has no problems.
With all of the above arguments in mind, Instagram is becoming attractive to various entrepreneurs, including the owners of medicinal hemp pharmacies. However, cannabis marketing is far from the easiest thing in principle, even more so in this social network. Here you have to deal with additional PR restrictions on the sale of products from the management of the application and the general rules prescribed in the legislation.
But who said that craft cannabis marketing Instagram is impossible? Subject to specific rules, the manifestation of resourcefulness and ingenuity, you can easily find buyers among the target audience. It is only necessary to heed the advice on forming the correct tactics for advertising a product.
Rules for the regulation of such advertising
Technically, it is impossible to sell and buy goods and other similar products on this social network. However, no one forbids cannabis cultivation on Instagram and posts content on this controversial topic. Thus, you can understand that a businessman always walks on thin ice when it comes to illegal substances in the rest of the world, even if there are no problems with legislation in your place of residence.
This platform policy is not particularly pleasant for the owners of pharmacies and dispensaries because they feel that cannabis Instagram marketing is terrible and wrong since employees are constantly trying to clean up such content.
How to be?
The best way to advertise an excellent cannabis Instagram product is to do without ads, at least open-ended. It is essential to find the right approach that will be interesting to your page visitors, but at the same time, will not contradict the social network’s policy. We advise you to think about the tactics of creating memes about grass, various humorous posts informing about it, post art of growing cannabis on Instagram in the form of beautiful thematic pictures, and stories about the sensations of use. At the same time, the advertising of your site and products themselves should be no more than 1 percent of the total amount of content.
This is the perfect and correct decision to buy ad integration from one of the most influential or at least niche bloggers. But it is worth considering the opinion leaders’ profile, thanks to which they gained popularity. Not every blogger’s audience is ready to accept cannabis ads, so not every influencer will go for it. You may think that it is too expensive, but you should believe that increasing customer reach by hundreds of thousands of times will make you forget about money.
We wish your business prosperity and massive sales! Good luck!